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What is a Chief Marketing Officer (CMO)?

A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization.

What does a Chief Marketing Officer DO?

However, generally, the chief marketing officer is primarily responsible for driving revenue by increasing sales through marketing activities. The following are some of the typical responsibilities of a CMO: The primary responsibility of a CMO is to develop and execute successful marketing campaigns.

How much does a Chief Marketing Officer make?

Chief marketing officers can expect to earn a more than decent salary, depending on their qualifications, experience, and geographical location of the job. According to PayScale January 2019 figures, the total compensation of a CMO in the United States ranges from $87,819 to $312,310, with a median pay of $169,370.

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